I’ve never really believed in advertising. Introducing ‘Mystery Sessions’ — a homage to my roots.
I’ve never really believed in advertising.
Or maybe, what I mean is, I’ve never really wanted to do it. And it’s never made much logical — or spiritual — sense to me.
For years, all of my clients came from word of mouth referral. I didn’t even have a website. Some of my new client introductions were so magical I was certain that they were orchestrated by God and there was nothing I could have done about it.
Advertising has always felt spiritually obsolete to me.
Who finds me and how they find me has always felt completely out of my hands.
Existing in the modern age is tricky. I want to use technology so my work can reach new people — people who aren’t in my immediate vicinity, but people who might need my services — like you.
But then again. I also want to go back to the old ways. Where I didn’t exist anywhere on the internet and my work was just this incomprehensible, unnameable, ethereal thing that floated around wildly, without containment. Where the people who needed to find me just found me. But who knows. Maybe it can still be like that.
I remember the first time someone ever suggested to me that people couldn’t find me because I wasn’t advertising “well enough.” It was a few years ago at a little spiritual store I used to do pop up readings at. The suggestion was that I wasn’t clear enough about what I do, and that what I do just isn’t really legible enough for common people to understand. So people weren’t “motivated” to come in for readings.
That felt utterly inconceivable to me.
My first thought was: it doesn’t matter. It literally doesn’t matter. When every single person who comes in those doors for a reading from me leaves the store crying, in an uplifted spiritual state, profoundly thanking the shop owner for having me, I’m doing something right. From my perspective, all I’ve ever needed to do is show up and say I’m showing up — but sometimes, not even that. The showing up part is the most important. When I do that, clients find me. And my work reveals itself to me. Which is my favorite way to practice of all.
I’ll never forget sitting in that chair in that little spiritual shop, and just being amazed and surprised at all the different kinds of people who found me. And — it was where I first learned about my TRUE gift: being able to create a meaningful, transformative healing experience for anyone. The middle aged mom whose kiddo just left the nest, who has been feeling a slight depression for weeks and needed some encouragement to find a hobby and passion of her own. The young person embroiled in a steamy love triangle who wanted advice on how to cast a spell, but who ended up getting advice on how to have a healthy relationship (haha — dealer’s choice). The elder who arrived seeking answers about the tingling pain in her legs for months who wound up being coached into a deeper more healing relationship with her body instead, who left saying she’d gotten more of value in our 30 minute session together than she’d gotten with every single doctor she’d seen in the last year. Before she rose, her eyes welled with tears, and she responded to my guidance with words I’ll never forget:
“I can do that. And my life can be radically different. Thank you.”
At the core of my practice, that’s what the work really is. It’s about putting you back in the driver’s seat, turning your awareness inward, and bringing forth the ultimate authority that can only rise from yourself. If that sounds simplistic, naive, or cliche to you even, I understand. But in my experience, it’s the only method by which we can create true healing, freedom, and liberation.
My job is to return you inwards towards whatever you think you are seeking in me.
Advertising is funny because it revolves around you speaking to your “dream client.” It’s interesting, because in some ways, I think, how could I really ever know what or who my dream client can be? How can I really know who is out there reading this, who is listening to me, or who feels randomly pulled to me inside a tiny spiritual shop one day?
In it’s worst forms, I think advertising is a horrible human attempt at playing God.
Advertising — especially in the spiritual realms — takes on this sort of air of narcissism to me. It assumes that I should know everything about my future clients, that I should be clearer on their experiences than they are, and that I alone should know exactly what to do to call them to me.
It is such a pressure. And it is also such an immature way of viewing the universe and viewing the world.
Last month I spend nearly $3,000 on an advertising campaign with a popular spirituality magazine with a readership of over 80,000 people because I thought that would help me connect with my “ideal clients.” I wasn’t attached to any outcome — I was just interested in the experience of doing it — but I have to admit, I was expecting way more client inquiries than I could count. 80,000+ was a lot of people to reach and I figured that AT LEAST 3-4 people would feel called to reach out to me. At the bare minimum.
But guess what?
No one did.
I have NOOOO shame in my game, and admitting this publicly doesn’t feel like a failure. I don’t think no one reached out because my messaging wasn’t good enough. I don’t think no one reached out because I did something wrong. I think no one reached out because they didn’t feel called to reach out at that time. And my job is to find peace with that.
I think the Universe was teaching me a really valuable lesson in what I’ve always known to be true about my work, which is this:
The right people find me when and how they need to find me. Then, we just make it work from there.
There’s a scrappiness, a resourcefulness, and a creativity to working together because I’m creating the container to be exactly what is needed, just for you. That’s not something I can really do without your input, without your energy, or without a connection between us.
The component that most influences how our work unfolds together is you.
Advertising is weird also because it needs you to have something you’re selling.
And it has always felt strange to me to sell my presence, my energy, and my expertise. It has always felt more natural for me to give in abundance before I am ever paid, but at some point in my life I had to shift that pattern and take a little bit more responsibility for my financial life. Charging for services feels liberatory and honorable to me. At the same time, I still don’t really know if it’s fair to call what I’m charging for an actual service. To me, it feels more like an ephemeral, multi-dimensional, otherworldly, hard to pin down kind of thing. An indescribable blessing. An undeniable gift.
In my attempts to grow my business beyond my word of mouth circle, I’ve created a really clear 12 month offer, in which I do my best to describe, to a T, all the “deliverables” and benefits that come from one full year of coaching with me. I’ve tried deliberately to let my personality and spirit and ethics shine through. I have communicated the value in all the ways I feel like I can communicate the value. I’ve set up a clear and simple system for people to apply.
Humility is taking a deep breath and understanding: that’s really all I can do.
Step 1: Show up.
Step 2: Let the Universe do its work.
That’s my high-level, stripped down, bare bones spiritual advice for successful advertising.
Take all the courses, hire all the coaches, and pay for all the resources you want, but nothing will get you clients like trusting yourself, and trusting the world to meet you. This is the most important ingredient required — every. Single. Time.
That, and really having a solid grasp on what it means to trust. Trust isn’t about belief and it is not about logic.
Trust is an embodied sense of certainty, your core essence moving you forward, deeper and deeper down a spiral full of opportunities that are uniquely healing and generative for you.
Trust is a soul-led endeavor that requires you to tune out all mainstream advice and listen first to your heart, your mind, your gut.
Sound waaaaaaaaay too easy? And also kind of like the hardest thing you’ll ever do in your life?
Both are true.
Speaking of truths.
The truth is, I don’t know anything about my future clients.
I don’t know anything about you.
I don’t know what you need.
I don’t know what you want.
I don’t know why you’re drawn to me.
I don’t know what nugget of wisdom you need that I have to give.
But I’m excited to meet you and figure it out.
Introducing ‘Mystery Sessions’
In the spirit of my magical, anti-advertising roots, and in honor of your sovereignty, agency, and free will — plus, to give us both the opportunity to just not have things figured out — I’d like to introduce you to Mystery Sessions — 75 Minute, one-time, intuitive counseling and coaching sessions that are 100% guaranteed to help you find the answers you most need.
They’re waaaaaay cheaper than my 12 month offer, they don’t require an application process, and you can go ahead and check out my schedule and book on your own.
This is for the person who is overwhelmed by the thought of committing to a 12 month process, who still isn’t sure about the nature of our work together, but repeatedly feels drawn.
Book a session. Bring your questions. I’ll bring my presence.
We’ll get somewhere really beautiful together. I promise.
Book your Mystery Session by clicking here.
Valid July 2026 only.
See you there.
<3