I’m not a Business Coach because I have it figured out. I’m a Business Coach because I resonate. Read if you’re struggling.

Confession: One hour ago, while having my morning coffee, I felt so shitty about my business that I had to hand write myself a letter to get out of my funk. I talked to myself like I was my own mentor, coach, counselor and friend. I put things into bigger picture perspective — making a literal list of everything I’ve accomplished in the last 6 months, since I made the decision to invite more clients into my practice and share my teachings with more of the world. I told myself I’m doing amazing, and re-framed every single loss as gain, failure as win. The pain started to lessen. My spirit lifted a bit.

But oh, how I wept. I wept because being witnessed, recognized and acknowledged is a profound feeling. It moves us. It stirs us. It heals us. We all deserve it.

And yet — almost none of us get to experience it deeply. At least in the ways we need.

I’m slightly embarrassed to admit this to you, but I resorted to writing myself a letter because I am my own business coach. Despite years of searching, thousands of dollars, and many open-hearted tries, I’ve never quite found someone who can do for me what I do for others. I have never found someone truly capable of meeting my needs. As a result, I wandered around for a really long time believing I was broken and the entrepreneurial path wasn’t for me. I felt like a failure and believe I was doomed to a personal and professional path of misery. To be honest, some days, it made me want to die.

Before you freak out. You should know I have mental health care and support. I’m a big believer in having a robust support system and I show up completely clear, grounded and resourced when serving my clients. But it feels so important to me to share this with you. To let you know that even someone like me, who can put together a polished, dynamic life changing business model and offering for you, feels demoralized at times.

Here’s the thing: I’m not a business coach because I have it figured out. I’m a business coach because I resonate.

I feel your struggle because I’ve gone through it, in some iteration, myself.

I’ve never had a person like me be there for me, support me, and encourage me, emotionally, spiritually, and financially, in my moments of desperation and need. On my own business journey, I fought hard and got scrappy to create a healing cocoon for myself. I may have emerged a business owner, but I also emerged scarred. And emerging took all my willpower, force, resourcefulness, and grit. Once I got my footing, I realized I wanted to build a life around preventing some of this same suffering for you if I could.

I believe some suffering is beneficial. But I also believe some suffering is unnecessary. That it can and should be managed, lessened, soothed or prevented all together without protecting us from the lessons we still need to learn. I believe that this journey can and should be gentler for you. The world is hard enough as it is.

I want you to know this: no matter who you are, it’s okay to be struggling. Struggle is a part of the entrepreneurial life. It’s also a part of the path so many of us are on right now — to transform our ways of being and in turn, transform the world.

When I am really down on myself and my practice, I like to do this thing I called zooming out. I ask myself, what is the reason I do this, the reason that transcends money and altruism and influence and gain? I listen and my soul always tells me: I’m a part of a larger movement. My coaching practice is one way I help heal the world.

I’m not a coach that makes things better. I’m a coach who changes your life. I tell people if they don’t want that don’t work work me because I can’t help it. It’s what happens. It’s what I do. And I don’t lie to my clients — change of this scale is brutal, heartbreaking and heard. But because I don’t lie, I also have to tell you how much more fulfilling, freeing, and yes, easier — my life has gotten since I started my businesses. Since I started the liberatory journey of working for myself.

I wear what I want.

I take breaks when I want.

I nap when I’m tired.

I take sick days without shame or guilt.

My business is a canvas of my creativity — it doesn’t stifle it.

I work with people I literally love, who are compatible with my working style and needs, who need what I offer and who I can serve well.

I say “no” to what I know won’t work for me.

I never feel forced to work with companies that aren’t aligned.

I own my shit.

I see the change I am making in people’s lives in real time. I can reach my hand out and touch it. It’s beautiful and meaningful and having a handful of experiences like this per year means more to me than having a million followers online.

I am more intentional about how and where I spend my money because I am more attached to it. Because I am in control of how I make it, I see it as a sacred expression of me.

I grew the fuck up. As my own accountant, tax filer, marketing department, and inbox manager, I’ve learned how to face reality, get intimate with the details, and handle responsiblities — responsibilities we are really encouraged to hire someone else to figure out for us instead of learning first how to do it ourselves. I took responsibility not because someone was forcing me to but because I wanted to. That subtle shift changed everything.

I only do what I want. Not in a bratty entitled way that stops me from encountering challenges, discomfort or growth, but in a self-honoring, dignified way. No, I won’t work with someone who disrespects me, I won’t advertise with a company that exploits its workers, I won’t create racist or sexist marketing, I wont’ create an exclusionary practice, I won’t condone genocide or cover up rape or abuse or sexual assault, I won’t contribute to environmental catastrophe by using exploitative/big tech AI.

I will say yes to soul aligned client connections that last a lifetime, let my professional collaborations be a site of gratitude and love, make sure all beings see themselves reflected in my practice, uplift and affirm racial and gender diversity, work to end and heal war and systems of violence, and make technological choices that lessen my environmental impact.

I get to care more.

Every choice comes back to me. Talk about karma.

So this is what I mean when I say being a business owner isn’t easy. But it makes things feel softer. More meaningful. More truthful and aligned.

And to me, that’s been worth all the money in the world.

Which, by the way, is why I charge $30,000/year, $7,500 quarterly, or $2,500/month for my 12 Month Intuitive Business Coaching Experience at all. This isn’t an inflated price or a price I just pulled from the internet. It’s a legitimate, heartfelt number I came to that reflects the impact I know my offering will have on your life. The peace you get from this container is priceless.

It’s also a number that allows me to sustain myself simply and help facilitate the best possible results for you.
I have no shame in acknowledging that our financial exchange is a site of interdependence.
I need you. You need me. I’m okay with that.

This journey isn’t without tension.

But it also isn’t without pride.

Some of the things I cheered myself on for in my letter this morning: in the last 6 months alone, I’ve made more money providing services that express my gifts and allow me to do work I care about than I’ve made in entire years of my life. I’ve expanded my network to touch 90,000 people I wouldn’t touch otherwise. I’ve put myself in front of large crowds even though it makes me uncomfortable because I want people to know the help they need exists. I’ve refined marketing campaigns and my website using qualitative and quantatative and energetic data, while making sure it still reflects me. I’ve made sure my systems are streamlined. I’ve had return clients and great feedback and I’ve adjusted my boundaries as I’ve needed to for my life. Maybe this isn’t the “one million dollars in 2 months” that many influencers are promising these days, but it’s the soulful heartfelt labor that brings you long-term prosperity. That gets you and all other life forms free.

I also celebrated that this week, I had 2 clients book THEIR first clients since making huge changes to their practice, and I couldn’t be more excited and proud. They showed up. They did the work. And when they wanted to quit like I wanted to this morning, I was there to remind them of everything they’ve accomplished. I was there to lift them up.

So if you need a hand, with anything at all, come work with me.

With you in your darkest moments always,

M.